ADAS is the UK’s largest independent agricultural and environmental consultancy, providing solutions to enhance the environment and secure the food supply.
It is a well-recognised company thanks to its former incarnation as a government agency. As ADAS entered its 35th year, however, it identified the need to reposition itself centrally within the wider environmental sector as a national consultancy providing independent and robust science-based solutions that protect our food and enhance the environment.
It became clear that ADAS needed to draw a line under it previous public sector image to emerge as a dynamic, forward-thinking privately funded company.
Admiral was already retained by ADAS to deliver its full press office function so we were delighted to be commissioned to lead a high profile re-positioning campaign for the brand.
Our mission was: