Vocare provides urgent care services to over 10 million UK patients.
It runs urgent care and GP out-of-hours centres across the UK, as well as the NHS 111 service.
After a period of rapid growth, it required Admiral’s support in overcoming a number of challenges.
Having started out in the North East of England, it had expanded into Yorkshire, Staffordshire, Leicestershire, the South West and London.
Several new challenges emerged including:
Admiral was appointed to:
When providing healthcare services to 10 million patients UK wide, some of whom are very sick, there is a tendency for the PR approach to focus entirely on risk management. While Admiral did provide robust issues management support 24/7, we also strongly encouraged Vocare to balance this with a proactive PR approach to getting positive ‘feel-good’ stories in the media.
We set about identifying feel good stories from centres around the country through an internal engagement programme. The best of these stories were then fed to local news programme, specifically local TV.
We also ran various campaigns linked to wider NHS campaign such as Choose Well and Christmas planning to support operations at busier times of year.
We also launched a specific thought leadership strand of activity around supporting the company’s recruitment of doctors.
“Vocare operates in a high-risk environment. Admiral is a highly professional team of senior reputation experts that understand our space and can foresight and manage media risk. Their award-winning crisis communications support has been exemplary and I wouldn’t hesitate to recommend them.”
Chief executive – Vocare