Audiences are using increasing devices to access more channels to get the information they want. So you not only need to identify where they are and how to attract them but when they arrive at your content and platforms you need to ensure they have the best user experience.
We work with you to ensure customers get the best online experience through a mix of website and app development, UX and UI design, user research and testing and analytics and evaluation.
Often we are appointed to drive customers or public service users from the real to the virtual world. Recently, for example, we assisted the behavioural change journey to take customers from high street to online banking services, and patients from face-to-face GP surgeries to video consultation.
Great websites, optimised in the right way and tuned in to user behaviour can have a dramatic impact on performance. Our web services include digital marketing activities such as SEO and PPC. Our digital marketing offering is backed by experts who keenly follow the very latest search trends and developments.
We also supply infographics, videos and animations to enhance online story telling and engagement.
“Admiral really made an enormous difference to how the Trust presented itself during the new development… particularly using an exciting approach to digital and online marketing that captured the attention of the public. Getting this right ensured that patients didn’t turn up to a hospital that was closed but instead knew to go to our new hospitals. A big thank you to everyone for the enormous efforts which went into making this so successful. We couldn’t have asked for more and everyone is truly delighted that it went so smoothly.”
Chief Operating Officer, Biomedical Research Centre, Guys & St Thomas